I started because I’ve always loved visual storytelling. I first got into design by experimenting with small projects — logos, posters, anything I could get my hands on. Over time I moved into digital design, learned UX/UI, and eventually stepped into more strategic roles. Each step came from curiosity and taking on slightly bigger challenges. That’s basically how I got here.

As a designer, my responsibilities cover both visual quality and problem-solving. I work on understanding user needs, translating them into clear layouts, designing interfaces, and building consistent visual systems. I collaborate closely with product, development, and marketing teams, create documentation, refine prototypes, and make sure every design feels intentional, accessible, and true to the brand. In short: I connect business goals, user needs, and visual clarity.

The biggest challenge is balancing creativity with constraints — timelines, technical limitations, stakeholder feedback, and constant context-switching. Sometimes you have to defend design decisions in a way that’s clear to non-designers, or find compromises that still feel good. And of course, keeping a design system consistent while everything evolves fast can be tricky. But these challenges also keep the role interesting.

Each app plays a different role in my workflow. I start with Figma for wireframes, components, and final UI. If I need visuals, icons, or motion, I move into Adobe tools or Canva for quick layouts. Descript comes in for video editing and subtitles, especially for marketing content. I use Banani AI early on to generate fast variations or concepts. Everything is documented, commented, and shared through Notion, Slack, and sometimes Loom for async explanations. So the apps all connect to different moments of the design process.

I’d tell my younger self: don’t stress about being perfect. Stay curious, practice a lot, and don’t be afraid to put your work out there. Ask for feedback, learn to communicate your decisions, and remember that design is as much about people as it is about visuals. Consistency beats talent when talent is inconsistent.

Not really regrets—more like lessons. I wish I had trusted my instincts earlier and not compared myself so much to others. Every experience, even the tough ones, shaped the designer I’ve become.

By looking outside of design. Music, architecture, travel, cinema, conversations, even everyday objects—everything can spark an idea. And I try to step away from the screen regularly; inspiration usually comes when I’m not actively looking for it.