L
Luca Bockmann
Art Director at toolongdidntread
"Keep learning and working on your craft. It'll all pay off in the end."
Last updated on 4 Oct, 2025
What apps do you use to help you design?
What books do you recommend?
What tools do you use to help you design?
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How did you get started in your role?
The funny thing was that when I had graduated from university, the role of a UX Designer didn't exist. It was only when I had to close my business down and look for work did I realise that there was an influx of UX/UI roles in the market.
I spent a good amount of time understanding the craft, what it entailed, and tried to build out my portfolio. Thankfully, since I had a background in graphic design, it was easy to transition into it.
After several months of working on myself, loads of interviews, and a bunch of no's. A design agency saw my potential and gave me a chance. I learned a lot from working there and have never looked back since.
What are the responsibilities of your role?
My responsibilities in the company has changed a lot. Originally the Lead UX Designer at Orbi, I focused on the flows of our users once they entered our products. This meant sketching out the flows as well as designing the UI for each step.
After three years we realised that we were missing a role that owned the entire user journey end-to-end. From when the user sees our product, all the way to onboarding into the product. I'm now in charge of how every touch point across every step of the user journey looks and feels. From Google Ads to entering our products and everything in-between. I have to make sure that everything flows correctly to ensure a pleasant experience for our users.
On top of that, I talk to our users on a regular basis to help us understand where we are going wrong and understand what features we can add to the roadmap to help better the experience.
Every day is different and in some sense I have taken a step back in designing views, but I have taken a step forward with designing the companies processes.
What difficulties do you encounter in your role?
Balancing all of my different roles. Since my role caters to every step of the user journey, I'm sitting in multiple projects at a time. Marketing, Sales, Tech, I'm everywhere.
It's important for me to prioritise and not lose focus, otherwise I'll be everywhere, yet nowhere.
How do you incorporate the apps in your design process?
The adoption of AI has helped greatly. Using tools like v0 has allowed me to spend less time in Figma pixel pushing, and more time in creating rapid working prototypes that helps us make the right decision.
I've been using ChatGPT on a daily basis to help me with my processes as well as bouncing ideas. With the limited time that I have, it's all about working smarter, not harder. Using AI has helped greatly with that.
What advice would you give to your younger self trying to get into the field of design?
Stay curious and keep learning, even if it's outside your craft. Adding new skills increases your value, and you never know when that new skillset will help you take the next step.
As a designer how do you stay inspired?
I sign up to many newsletters, some are relevant with design, others aren't. Either way, they keep me inspired and up-to-date with what's out there.
