How did you get started in your role?
I was 20, on holiday in Florida. All I wanted was to raid the chewing gum aisle at SuperTarget. Back home, gum meant spearmint or peppermint. Here, there were dozens — wintergreen mint, piña colada, watermelon, cinnamon. Ridiculous. Wonderful. But something made me stop. Not the gum. The floor. The whole store was a racetrack — a deliberate loop guiding you from entrance to checkout, past almost everything, without a single sign. Someone had designed this. Someone had decided how millions of people would move through that space before any of them walked through the door. That idea floored me more than the gum ever could. I picked up Don't Make Me Think by Steve Krug shortly after — still the first book I recommend to anyone new to UX. Start noticing the world. Why does a takeaway menu make the mid-priced option feel obvious? Why do some forms feel like a conversation and others like an interrogation? That's UX. Once you see it, you can't stop.
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