How did you get started in your role?
It all goes back to my childhood—painting and building with bricks were my favorite things to do. I was always drawn to explore and creating something from scratch, whether it was a drawing or a structure. That passion grew with me over the years.
After earning my associate degree in Graphic Design, I started my career as a graphic designer. I loved storytelling, shaping brands, and crafting visuals, but I wanted to go beyond visuals. I wanted to design products that people actually interact with.
So in 2016, I made the switch from graphic design to UX design and dived deep into the world of digital products to find clues. That shift completely changed my path. Fast forward to now, I’m the co-founder and product designer at Darbast, a ride-hailing startup.
Now, I don’t just design visuals; I shape experiences.
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What are the responsibilities of your role?
It’s about uncovering the real-world problems and solving it. As a detective, I start by diving deep into the user’s pain points and needs, then craft solutions that truly make a difference. I truly believe that the key to great design lies in properly identifying and understanding the problem first. Once that’s clear, I can apply any UX approach to design, test, and deliver a solution that works.



