How did you get started in your role?
Growing up, I was that artsy kid: the one starting craft clubs with my cousin, making beaded jewelry, baking clay creatures, and secretly illustrating entire animal encyclopedias. I loved making things, but alongside that creativity, I’ve always had a strong analytical side: I enjoy creating structure, finding patterns, and digging into the “why” behind things.
When I had to choose a career, I knew I wanted to do something that had a positive impact on people’s lives (becoming a doctor was out of the picture since I can’t even watch medical dramas without almost fainting). So when I discovered UX design, it was just the perfect blend of art and science, creativity and logic, empathy and problem-solving. Jackpot.
I came to realise that I love the full scope of product design: from user research and journey mapping, to drawing rectangles in Figma and testing hypotheses in real-life scenarios. These days, I’d call myself a generalist who loves being hands-on from start to finish.
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What are the responsibilities of your role?
My responsibilities span the entire design process.
I begin by understanding the problem, users, and context through interviews, data review, and stakeholder alignment. Then I map user journeys, pinpoint pain points, and spot opportunities for impact. Once the direction is clear, I move into ideation: sketching, building flows, and collaborating with product and engineering to ensure ideas are both valuable and feasible. I involve users early with wireframes or prototypes to gather feedback while it can still shape the solution.




