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Elena Molinari
Product Designer at TUI
"Talk is cheap, what matters is what you can build. So go do it."
Last updated on 13 Jul, 2025
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How did you get started in your role?
I started as a mechanical engineering student, but I always loved fashion and dreamed of owning a design agency. I began by designing t-shirts, which led me into graphic design. Over time, I realised that my systems thinking and problem-solving mindset—shaped by my engineering background—naturally aligned with product design. So I taught myself the fundamentals, built a portfolio, and started taking on freelance and startup gigs to sharpen my skills before eventually going full-time as a product designer.
How do you incorporate the apps in your design process?
I usually start with a call to understand user needs and jot down insights in Notion as we talk. I rely on apps throughout my process, Notion for planning, FigJam for quick sketches and flows, and Figma as my main tool for designing and prototyping. They help me stay organised, move fast, and collaborate better with the team.
What books do you recommend?
What are the responsibilities of your role?
As a product designer, my job is really about understanding people—what they need, what frustrates them, and how to make their experience better. I spend my time turning complex problems into simple, intuitive interfaces. I also collaborate with developers, product managers, and other teams to make sure what we’re building actually works well for real users and fits into the bigger picture.
What difficulties do you encounter in your role?
The hardest part is balancing user needs with business goals—especially when working with first-time founders and tight deadlines. Things move fast, priorities shift, and sometimes the value of good design isn’t immediately obvious. Staying flexible and communicating clearly makes all the difference.
What advice would you give to your younger self trying to get into the field of design?
I’d tell my younger self to stay focused and be disciplined because with consistency, you can learn any skill. The real challenge isn’t ability, it’s distraction. Cut the noise, and you’ll grow way faster.
Do you have any regrets in your journey in becoming a designer?
I’d say one regret is rushing into some projects that weren’t the right fit. Not every project is worth doing, and I’ve learned that saying no is just as important as saying yes, it saves time and keeps your energy focused on what really matters.
As a designer how do you stay inspired?
I stay inspired by learning from other designers, having a mentor, and being part of a design community. Seeing what others create reminds me that anything is possible, I just have to keep showing up and putting in the work.
