The hardest part is balancing user needs with business goals—especially when working with first-time founders and tight deadlines. Things move fast, priorities shift, and sometimes the value of good design isn’t immediately obvious. Staying flexible and communicating clearly makes all the difference.

I usually start with a call to understand user needs and jot down insights in Notion as we talk. I rely on apps throughout my process, Notion for planning, FigJam for quick sketches and flows, and Figma as my main tool for designing and prototyping. They help me stay organised, move fast, and collaborate better with the team.

I’d tell my younger self to stay focused and be disciplined because with consistency, you can learn any skill. The real challenge isn’t ability, it’s distraction. Cut the noise, and you’ll grow way faster.

I’d say one regret is rushing into some projects that weren’t the right fit. Not every project is worth doing, and I’ve learned that saying no is just as important as saying yes, it saves time and keeps your energy focused on what really matters.

I stay inspired by learning from other designers, having a mentor, and being part of a design community. Seeing what others create reminds me that anything is possible, I just have to keep showing up and putting in the work.