My responsibility as a product design freelancer and Webflow expert is to translate a companies vision and requirements into something people can actually use and love. From early prototypes to polished marketing sites, I help startups iterate fast and grow with purpose.

As an indie maker, my role expands far beyond design. I’m responsible for building something people actually want and keeping it sustainable. That means wearing every hat: founder, designer, developer, product manager, marketer, and support. Each hat gives me a new perspective on how design connects to the bigger picture of running a business.

In my agency years, the main challenge was leadership expectations. I was pushed toward management roles that didn’t align with me. I’ve always preferred creating over directing. Becoming a freelancer allowed me to focus on my strengths: hands-on UI design, creating intuitive user experiences, and development.

Later, as an indie maker, the challenges shifted. I had to learn entirely new skills like marketing, sales, and product management while staying motivated without a team. Every stage came with its own difficulties, but each one expanded my understanding of how design connects to other areas.

AI and automation are a big part of my daily toolkit. I use ChatGPT as a constant companion that helps me research, code, and market. I organize my projects, processes, and my personal life with Trello boards and heavy automation. And of course, I use Figma for prototyping and design and Webflow for development.

I’d tell myself to listen inward and follow my strengths. You don’t have to follow the traditional path to build a meaningful career. Every project, skill, and experiment adds up, so trust your curiosity and keep creating.

Less perfection, more doing. Every mistake taught me more than overthinking ever could.

Inspiration comes from constant curiosity. I read design publications and newsletters to stay close to what’s happening in the field, but I also find creativity and new ideas in everyday life through travel, exhibitions, and learning from other cultures.