"The magic you are looking for is in the work you are avoiding."

My journey into design began with higher vocational education. After gaining substantial leadership and project management experience, I transitioned into the design field where I could merge my analytical skills and creative passions.

Formal education in UX design at YRGO in Gothenburg provided the foundation, while hands-on roles allowed me to apply and hone my skills in real-world settings.

As a product designer, my responsibilities are multifaceted. They include understanding and defining user needs conceptualizing and developing design solutions, and creating high-fidelity UI designs.

I conduct user research, build wireframes and prototypes, and engage in usability testing to ensure designs meet user expectations. Collaboration with stakeholders and developers is key, ensuring that designs are both innovative and technically feasible.

Additionally, I focus on enhancing accessibility, making sure that our designs are inclusive for all users. At Orbi, I also help create sales concepts that assist the sales team in selling different solutions to Orbi's business customers.

I use Figma for everything, from initial wireframes to high-fidelity mockups and interactive prototypes. It allows for seamless real-time collaboration with stakeholders and team members.

For creating animations and video content, such as tutorials or website video "images," I rely on Adobe After Effects and Adobe Premiere. These tools enable me to produce high-quality visual content that enhances the overall user experience.

"Don't Make Me Think" reinforced the importance of simplicity and intuitive design.

"The Design of Everyday Things" deepened my understanding of user behavior and the psychology behind interactions.

"Sprint" introduced me to a structured approach to rapid prototyping and testing, enhancing my ability to quickly iterate and improve designs.

"Design Is a Job" by Mike Monteiro, the latest addition to my reading list, has been particularly valuable in recent times, offering practical insights into the professional aspects of design and helping me navigate real-world challenges effectively.

I would tell my younger self to embrace curiosity and never stop learning. Focus on understanding users deeply and always seek feedback. Collaboration is key, so build strong relationships with developers, stakeholders, and other designers.

Lastly, don't be afraid to take risks and experiment with new ideas.

I have no major regrets, as each experience has been a valuable lesson. However, my only regret is that I didn’t start earlier, because I absolutely love this field. Every challenge has only strengthened my resolve and passion for creating impactful user experiences, and I find immense joy and fulfillment in my work as a designer.

Inspiration comes from various sources. Staying curious and continuously exploring new technologies and design trends keeps my ideas fresh. Engaging with the design community through events, forums, and social media provides new perspectives.

Additionally, my love for outdoor adventures, culinary experiences, cinema, and video games offers a wellspring of creative ideas, reminding me to view the world through different lenses and apply those insights to my work.