How did you get started in your role?
My path to design began unconventionally after I left college to pursue snowboarding. While sponsored by a small company, I observed a designer creating their board graphics. It was a revelation: the album covers, skateboard art and snowboard graphics I cherished were all intentionally designed by someone.
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What are the responsibilities of your role?
Studio Principle—a title that's mostly a fancy URL for my one-person operation—I single-handedly manage the entire process from client meetings and creative brainstorming to design, animation, and final file hand-off. I left the "comfort" of corporate life in 2015 to ensure my real job is actually designing, and it's the best career decision I've ever made.












