How did you get started in your role?
I started my career in marketing and communication, but after several years I realized I was most passionate about the product side—understanding users, solving problems, and making digital experiences smoother. That curiosity led me to specialize in UX/UI and product design, where I could combine creativity with strategy.
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What are the responsibilities of your role?
My role sits at the intersection of design and growth. I focus on improving onboarding flows, paywalls, and conversion touchpoints, but I also handle design systems and user journeys at scale. That means I’m responsible for making products not only beautiful and usable, but also effective in driving business results.










