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Ben Roach

United States
UI/UX Designer at Google

Posted on 28 Mar, 2026

Portfolio cover image of Ben Roach

What tools do you use to help you design?

Macbook ProMacbook Pro

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How did you get started in your role?

My creative journey began at a kitchen table, learning to draw under the guidance of my grandfather, an art teacher. Those early lessons sparked a lifelong passion for visual storytelling, eventually leading me to earn a degree in Graphic Design from the University of Wisconsin-Milwaukee. Seeking the energy of a major creative hub, I moved to Chicago after graduation to join the startup world, where I launched my career as the founding designer for a high-growth digital agency.

What apps do you use to help you design?

Figma

Figma

Google Antigravity

Google Antigravity

Google Docs

Google Docs

How do you incorporate the apps in your design process?

📄 Google Docs: UX Strategy, Design Docs, and Narrative Storytelling.

🗺️ Figma: Design Systems, Service Blueprints, Design Explorations, and High-Level Prototypes.

💻 Antigravity: Vibe Coding, Rapid Prototyping, and Proof-of-Concepts.

What books do you recommend?

Articulating Design Decisions

Articulating Design Decisions

Don't Make Me Think

Don't Make Me Think

The Making of a Manager

The Making of a Manager

What are the responsibilities of your role?

Strategic Influence: Forge deep partnerships with cross-functional executives to shape product strategy and roadmaps, navigating high-stakes ambiguity to solve complex systemic challenges.

Team Transformation: Scale and mentor a high-performing UX organization, defining clear growth pathways and organizational structures that foster a culture of creative excellence and continuous innovation.

Visionary Leadership: Articulate a compelling UX vision for mission-critical priorities, ensuring deep user insights directly accelerate business impact and deliver measurable user value.

Design Excellence & Systems: Champion a relentless bar for design craft while scaling UX frameworks to ensure seamless coherence and operational efficiency across our entire product portfolio.

AI Enablement & Innovation: Lead the strategic adoption of emerging AI technologies, empowering the design team to integrate generative tools into their workflows and rethink user experiences through the lens of AI.

What difficulties do you encounter in your role?

Navigating extreme ambiguity at scale, balancing business viability with user advocacy, maintaining my own design craft in a leadership role.

What advice would you give to your younger self trying to get into the field of design?

You’ll start by falling in love with the way a single page looks, but your real impact will come from how those pages work together. Don't just learn to be a designer; learn to be a systems thinker. Whether it’s a design system for a global tech giant or a 'vibe coding' workflow, the ability to see the connective tissue between the business goal and the user’s need is what will make you a leader.

As a designer how do you stay inspired?

Inspiration for me isn't a single "aha" moment, it’s a constant rotation of diverse influences that keep my perspective fresh. It’s about finding the parallels between the structures of a well-designed system and the rhythms of life outside the screen.

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